The High Outlaw
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Dez Fafara, renowned vocalist of Coal Chamber and DevilDriver, has built both his personal brand and business around the "outlaw" lifestyle. His cannabis venture, The High Outlaw, features a range of products available in 34 dispensaries across the West Coast. He also owns one of California’s largest cannabis distribution centers, based in Palm Springs.
 

For the brand’s hand-illustrated outlaw character, I combined elements of Clint Eastwood, Lemmy Kilmister, and Dez Fafara himself.